My first freelancing client!
Social media marketing
With experience in social media management, here are the skills I have gained and can utilise to increase traffic, sales, audience etc.
1. Content creation
My greatest skill is designing professional, original, and eye-catching social media content on Canva or Adobe Express. I have a great understanding of graphic design principles such as layout, colour schemes and creativity. I can ensure brand identity is maintained and that the content is suitable for the target audience and the platform it is being posted on.
2. Organisation
I can utilise sites such as Buffer or Hootsuite to schedule social media posts so they are posted at optimum times to reach as many people as possible. I can have multiple posts scheduled in advance so that the accounts I manage regularly publish new content.
3. Analytics
I can monitor analytics to see which content is most successful, and where traffic is coming from to ensure that the marketing strategy is effective.
4. Research skills and SEO knowledge
I can conduct research to find out about the target audience, relevant news or content, current trends, and competitors. This also means I can learn about keywords and what the audience is searching for to effectively implement SEO.
5. Writing skills
I am proficient at written communication, ensuring grammar and spelling are correct, it flows smoothly and is easy to understand. I can write for a variety of purposes, to different audiences on different platforms. I have written blogs, engaging social media captions, and text on websites.
6. Adaptable
I can do marketing for different topics and types of businesses. I can conduct research to learn about things outside of my knowledge.
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